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Corgi Shreddies Poster & Shop Promotion
Corgi 'SHREDDIES' Breakfast Cereal Promotional Poster, Shopkeeper's Counter Card & Period Comic Advertisement. From April 1963. As pictured on page 147 of The Great Book of Corgi. Rare - and a First for QDT! Part of The Eric Morris Collection. QDT starting bid £200. Please note that QDT apply 12.5% buyer's commission.
Price: £200.00
This item is no longer for sale, price for reference only.
Notes
This auction is for the following:
1) Original colourful promotional Corgi Poster in collaboration with SHREDDIES breakfast cereal. 2 folding creases and a tiniest centre split. Sent out to Corgi stockists for the promotion during April 1963. 56cms x 43cms.
We expect many boxes of Shreddies were consumed by Corgi collectors during this time if it meant that they could buy a Mister Softee Ice Cream Van, the Ferrari Gift Set 17, the SHELL BP Gift Set, Corgi 310 Corvette Sting Ray…etc. etc!
2) Promotional Hanging Display Card either for the counter (see reverse) or for hanging in the Corgi shop. Very close to mint with vibrant unfaded colours 31cms x 14cms.
3)Full page advertisement for this Corgi-Nabisco promotion in Eagle and Swift dated 13th April 1963.
With a career in graphic design, it is no surprise that this collector developed a sustained interest in period Corgi advertisements. They encapsulate so much of the enthusiasm and creative inspiration that resulted in some of the iconic Corgi models that we remember and wish to own either for the first time now as adults or buy again, and perhaps this time relive the enjoyment of owning that must-have toy from our childhood. Nothing quite captures the mood of the time like the advertisements that ignited our wish to own the latest Corgi Toys we saw in the shop window!
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